Dragonfish signs bingo deal with LMA Gaming

Dragonfish, the award-winning B2B division of 888 Holdings Plc, has signed an agreement to provide LMA Gaming with a comprehensive bingo product.

The brand name will be announced by LMA Gaming in due course, and the launch will be supported with a significant marketing campaign both online and later on radio and television.

The brand will initially join the award winning Dragonfish Bingo network, which is fast growing and continues to attract a number of new brands. Firm plans are in place for the brand to build sufficient liquidity and then transfer to a standalone network – following the proven and successful path taken by other brands such as Moon bingo.

LMA Gaming currently has a number of successful gaming brands:, and Finnish facing brands and

Companies joining the Dragonfish network benefit from: instant liquidity, customised design, website building and hosting capabilities, 24/7 network management, CRM, ePayments, Fraud & Risk Management, chat hosting and player support.

Dragonfish will also provide a broad selection of Quickplay instant format games including branded slots such as X Factor, table games, virtual sport, Hi Lo and scratch cards.

David Zerah, Managing Director, Dragonfish, said:

“LMA Gaming is a well known and respected company within the gaming industry, and we are delighted they have selected Dragonfish as their bingo software partner. Our bingo network is a proven market leader, providing our partners with regular promotions and jackpots to help build successful brands. LMA will be investing funds and resources into the partnership and we look forward to helping them build into a standalone network in the near future.”

Anthea Michael, Director, LMA Gaming, said:

“We are delighted to be partnering with Dragonfish to create an exciting, new Bingo brand on what we consider to be an industry leading software platform.  LMA Gaming already has a strong portfolio of casino and instant win brands and the move into Bingo is clearly a natural progression. We are confident that the synergy between LMA Gaming and Dragonfish will make our upcoming Bingo brand a huge success.”

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Ann-marie Wilkinson / Andrew Benbow                            +44 20 7920 2344
About Dragonfish

- Dragonfish is the brand name for 888 Holdings Plc’s B2B business and is a separate division within 888

- Dragonfish is a leading provider of Total Gaming Services – Games & Technology; Operations; Marketing and ePayments – with an unique heritage within one of the world’s leading B2C brands, 888

- Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay

- Dragonfish has  unsurpassed operations and marketing knowledge in the gaming industry, a fact recognised at the eGaming Review B2B Awards with the awarding of both White Label Partner of Year and Bingo Network of the Year

- Please see for further details, or contact through