Dragonfish launches into Italian market

Dragonfish, the award winning B2B Division of 888 Holdings plc, today announces the launch of its first fully licensed casino products in the Italian regulated market through

Dragonfish’s CasinoFlex platform which has been designed especially for licensed casino operators in the newly regulated European markets, will continue its rollout for additional partners in the coming months including Micro Game, Gioco Digitale and CasinoFlex is also powering the popular site.

The Dragonfish Italian casino offering includes both Download and No-Download (Instant Play) clients combined with the Live Casino premium product and integrated into one complete gaming package.

Itai Frieberger, 888 COO, said: “this launch is a milestone achievement for the group and our partners. The Dragonfish casino product is an industry leader, and we are proud to introduce it to the Italian market”. Mr. Frieberger further commented: “we customized and enhanced our proposition, so we now present the Italian player with the most compelling and engaging gaming experience out there. Leveraging on 14 years of online excellence and proven performance, we are able to facilitate our partners’ positioning in this booming market”.


Ann-marie Wilkinson / Andrew Benbow +44 20 7920 2344

About Dragonfish

- Dragonfish is the brand name for 888 Holdings Plc’s B2B business and is a separate division within 888

- Dragonfish is a leading provider of Total Gaming Services – Games & Technology; Operations; Marketing and ePayments – with an unique heritage within one of the world’s leading B2C brands, 888

- Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay

- Dragonfish has unsurpassed operations and marketing knowledge in the gaming industry, a fact recognised at the eGaming Review B2B Awards with the awarding of both White Label Partner of Year and Bingo Network of the Year

- Please see for further details, or contact through