Dragonfish launches Bingo Hollywood as standalone network
Dragonfish today launched a new standalone bingo network, Bingo Hollywood (www.bingohollywood.com).
Dragonfish will provide Bingo Hollywood with a fully managed bingo solution, including software and a selection of marketing services. In addition, Dragonfish will provide Bingo Hollywood with a comprehensive suite of Quickplay instant format games including slots, blackjack, virtual sport and scratch cards.
The brand aims to become a major player in the bingo market. The launch will be supported with a major TV advertising campaign in the UK, beginning on May 4th, and numerous launch promotions including an aggressive sign up bonus.
Gabi Campos, Managing Director of Dragonfish, said:
“The online bingo market in the UK is continuing to grow, and there remain opportunities for exciting brands to obtain significant market share. The combination of the Bingo Hollywood brand and Dragonfish’s leading bingo solution provides a platform from which to build a prominent new player.”
Derek Morran, CEO of Bingo Hollywood, said:
“Interest in Bingo Hollywood has been amazing and test results have been exceptional. We knew we had to do something very different, so we created a brand combining Hollywood glamour, celebrity gossip and bingo entertainment. So far the result has been incredible and together with our Dragonfish partners, we expect to make a very big splash in the UK bingo market.”