Back Office

Advanced systems you can rely on

Take advantage of powerful management capabilities with our advanced back office application. Dragonfish’s proprietary back office application, built with an investment of over $250M over 10 years, is probably the most advanced application of its kind in the industry and functions as the backbone of many of our partners’ entire business operation.

Customisable tools support your entire business operation; streamlining the integration and localisation of your products and your interactions with customers. With the choice of currencies, languages, player performance tracking mechanisms and bonus and promotion schemes at your fingertips, you can fine-tune your games offering quickly and easily. It’s invaluable to people providing customer care or devising marketing and retention plans. Enjoy the best available tools in the market.

Our IT investment

Ongoing IT investment means you will gain the advantage by using our secure, robust and scalable system architecture. You’ll benefit from our choice of technology, architecture design, planning, systems and implementation.

The IT platform comprises of over 700 production servers and 900 development servers, and uses a fully integrated proprietary software infrastructure. The infrastructure is fully certified under the most stringent standards, such as PCI Level 1 and we have eCOGRA certificatification from eCOGRA.org Audit. Our IT staff are Microsoft certified (MCSE, MCSA) and Cisco certified (CCNP).

Dragonfish is proud to operate the largest Data Warehouse ever built in the world using Microsoft SQL technology.

Supporting you

Our IT capabilities allow us to provide you with exceptional service levels. By integrating and streamlining our data across all divisions – Customer Support, VIP, Risk Management, Business Production and Finance, we ensure that key departmental representatives have the tools to provide immediate, effective support.

Through a detailed series of back office, administration and financial modules our support team can:

• Gain a comprehensive overview of a customer
• Support a customer with any problem or question
• Support financial activities such as: deposits, cashouts, group payments and compare
• Detect fraud activities
• Recommend targeted promotions and telemarketing activities
• Apply a loyalty plan (VIP & High Rollers)

Seamless games integration

The Dragonfish Advanced Integration Platform (AIP) enables you to seamlessly integrate new games (those we have procured or those you bring), allowing you to constantly upgrade your products and achieve maximum profitability. The Application Interface Protocol (API) of the AIP is particularly valuable since it is modular on one hand and all-encompassing on the other with SOAP/XML Web Services for game logic, monetary and game history data. If you’re a new market entrant that requires a high performance games technology platform and back office facilities – you will find in AIP all you have dreamed of.

This industry-leading integration infrastructure enables you to swiftly connect to our gaming environment, wallet, cashier and customer support systems. It also enables Dragonfish to provide you with highly diversified and localised offerings.