NEWS

bwin.party and Dragonfish renew contract for Bingo

Dragonfish, the independent B2B arm of 888 Holdings plc (888 (LON)), today announces a four-year extension of its bingo agreement with Cashcade Ltd., a wholly owned subsidiary of bwin.party digital entertainment plc (LSE: BPTY) (‘bwin.party’).

The renewed agreement means that Foxy Bingo, Cheeky Bingo and other bwin.party marquee bingo brands will continue to run on the Dragonfish bingo platform.

Yaniv Schwartz, Senior VP, Head of Dragonfish said, “We are delighted to be renewing our long-standing successful relationship with bwin.party. This will allow bwin.party’s customers to continue to enjoy the Dragonfish bingo platform’s rich set of content, unmatched mobile proposition and entertaining features.”

Golan Shaked, Director of Games at bwin.party, commented, “The Dragonfish team has proven to be an excellent partner over the years, enabling us to establish and maintain the UK’s most popular bingo brands. Extending the relationship will allow us to focus on implementing our growth strategy supported by a solid product roadmap that will increase our mobile footprint, expand our content offering and allow us to widen our market segments.

“Under the new agreement, we will look to secure a unique point of differentiation and potentially open up other revenue streams by introducing some of the most successful bwin.party proprietary games onto the Dragonfish bingo platform. The agreement will also support the execution of bwin.party’s tactical shift from ‘volume to value’ by enabling it to focus on developing its sports and poker products in-house.”