NEWS

Dragonfish launches City Bingo

Dragonfish, the award-winning B2B division of 888 Holdings Plc, today announces the launch of City Bingo (www.citybingo.com).

City Bingo is the third standalone network on the Dragonfish bingo software platform to be launched with Mandalay Media, following the successful launches of Costa Bingo and Sing Bingo in June 2009 and July 2010 respectively.

Dragonfish will provide comprehensive bingo software, back office integration, 24/7 customer support and ePayments. Mandalay Media will operate the brand and run CRM and marketing.

Dragonfish will also provide a broad selection of Quickplay instant format games including slots, table games, virtual sport, Hi Lo and scratch cards.

City Bingo will be the third Mandalay Media site to offer Free Bingo 24/7. The new brand will also feature Mandalay’s latest custom innovation, slots tournaments which have launched in October and are proving very popular on sister site Costa Bingo. 

Mandalay Media has achieved significant success with its previous two networks, and with Costa Bingo has been a pioneer in regards to the use of social networking as a customer acquisition tool.

All three networks provide the chance to “play for free – win real money”, a key distinguishing feature that has been well received by players.

David Zerah, Managing Director, Dragonfish, said:

“The Dragonfish bingo platform is a recognised industry leader, and it has helped us to forge a strong and successful partnership with Mandalay Media. We are delighted to further this partnership with the launch of City Bingo, and look forward to working with them to help the site reach the levels of success achieved by the two previous networks.”

Richard Skelhorn, Co-Founder, Mandalay Media Group, said:

“We are very excited about the launch of City Bingo. We are also really happy with the design of this brand and believe it takes us up a level in terms of quality.  The players are enjoying our existing rooms Costa and Sing and we are pleased with our significant growth in the space in the last 18 months. The initial response to the launch has been excellent and has helped along with the heavy investment in Costa increase our total number of players online during peak ours to almost 4000.  That makes us second only to Cashcade’s (Foxy) network in terms of traffic on the Dragonfish platform.  We are very ambitious and hope over the next 12 months to challenge for the number one position on both traffic and revenue levels.

City Bingo will provide our players with a new and exciting place to enjoy Free Bingo 24/7 and a host of exciting instant games such as Monopoly and Cleopatra. Our new instants tournaments that will be released shortly will provide a new and exciting element to the brand.”
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Contacts: 

M:Communications 
Ann-marie Wilkinson / Andrew Benbow                            +44 20 7920 2344
About Dragonfish

- Dragonfish is the brand name for 888 Holdings Plc’s B2B business and is a separate division within 888

- Dragonfish is a leading provider of Total Gaming Services – Games & Technology; Operations; Marketing and ePayments – with an unique heritage within one of the world’s leading B2C brands, 888

- Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay

- Dragonfish has  unsurpassed operations and marketing knowledge in the gaming industry, a fact recognised at the eGaming Review B2B Awards with the awarding of both White Label Partner of Year and Bingo Network of the Year

- Please see www.dragonfishtech.com for further details, or contact through sales@dragonfishtech.com