NEWS

Dragonfish signs deal with Microgame S.p.A.

Dragonfish, the independent B2B division of 888 Holdings Plc, has signed an agreement with Microgame S.p.A. (‘Microgame’) for the provision of a comprehensive casino product to the Italian gaming market.

Dragonfish will provide a fully localised product with a broad range of games, both flash and download, including video slots, video poker, table games, branded games and a selection of Quickplay instant games such as virtual sport.

Microgame will integrate Dragonfish’s flexible gaming platform, taking advantage of Dragonfish’s leading casino games, lobby, and a selection of back office tools. The integration provides Microgame partners with the ability to manage their user interface, cashier, ePayment processing and customer support services.

Founded in 1996, Microgame is Italy’s leading remote gaming service provider with more than 1.7 million customer accounts* and a significant market share in poker and sports betting.

Gigi Levy, Acting Managing Director of Dragonfish and CEO of 888 Holdings Plc, said:

“The agreement is another significant step forward for Dragonfish in the regulated Italian gaming market and provides us with the platform to become one of the largest casino providers in Italy. The Italian egaming market is the largest in Europe, and there is massive potential for online casino. We have worked hard with Microgame to identify the best games for this market and look forward to delivering a premier casino product to the Italian gaming community.”

Fabrizio D’Aloia, President and CEO of Microgame, said:

“As the leading remote gaming service provider in Italy our move into the new online casino market is a natural progression for the business. Dragonfish has an outstanding track record in delivering high quality online casino games and this agreement provides us with the perfect platform to achieve new growth in the Italian gaming market.”

*Source Microgame
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Contacts:

888 Holdings Plc
Gigi Levy, Chief Executive Officer +350 200 49 800
Aviad Kobrine, Chief Financial Officer +350 200 49 800

M:Communications
Ann-marie Wilkinson / Andrew Benbow +44 20 7920 2344

Microgame S.p.A.
Marketing
Daniela Hildisch
+39 0824 565401

AD HOC Communication Advisors
Giorgio Zambeletti – Ivan Barbieri +39 02 7606741

About Dragonfish

• Dragonfish is the brand name for 888 Holdings Plc’s B2B business and is a separate division within 888
• Dragonfish is a leading provider of Total Gaming Services – Games & Technology; Operations; Marketing and ePayments – with an unique heritage within one of the world’s leading B2C brands, 888
• Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
• Dragonfish has unsurpassed operations and marketing knowledge in the gaming industry, a fact recognised at the eGaming Review B2B Awards with the awarding of both White Label Partner of Year and Bingo Network of the Year
• Please see www.dragonfishtech.com for further details, or contact through sales@dragonfishtech.com

About Microgame

• Microgame S.p.A., founded in 1996, is the leading Service Provider for remote gaming market in Italy, authorised by the Autonomous Administration of State Monopolies (AAMS). Microgame provides gaming solutions for fixed odds betting, horse race betting, skill games and poker, instant lotteries, bingo and National totalisator games.
• The two private equity funds Monitor Clipper Partners (MCP) and TPG Growth are together Microgame’s principal stockholders
• In 2009 Microgame’s customers have collectively generated a gross gaming turnover of more than € 1 billion; in the same year, Microgame recorded a turnover of about € 250 million.
• For further information please visit www.microgame.it