CRM
Customer Relationship Management
Our primary objective is to increase customer lifetime value (CLV) to your business. The Dragonfish CRM team provides telling guidance on the most powerful strategies and implementation techniques for your market.
Our team offers you CRM models that are ready proven within the industry. We’ve already used these models to successfully deliver client objectives like retaining existing players, activating dormant accounts and motivating newcomers to deposit and play.
We offer your business a variety of CRM methods that cover:
- Cross-selling, up-selling and telemarketing.
- Promotional activities and a loyalty club.
- Efficient management of churn, bonuses and declines.
Put CRM to work for your business
The Dragonfish CRM and Business Analytics teams collaborate closely, integrating three core competencies and putting them to work for your business.
As our partner, you can tap in to a substantial knowledge base and work with our CRM team to create impactful, tailor-made promotions. Our expertise and experience enables us to predict the CLV of your individual customers within a week of their initial deposit. These forecasts are based on robust statistical and predictive modeling techniques, tailored for different milestones in the customer lifetime cycle.
This sophisticated analysis and the information it generates creates an invaluable platform for success. Ultimately it allows you to understand the best games and level of communication for your players, so you can deliver new levels of revenue and profitability.
Case Study – Data migration project for Tower Torneos
The Challenge
- Transfer registrations and bankrolls for 150,000 members.
- Database structure changes and username duplications to be overcome.
- Customer base accustomed to different payment methods.
- Shut down time to ensure bankroll freeze.
- New client relationship, native language barrier.
How did Dragonfish succeed?
- Identified Tower Torneos audiences & implemented proactive communication programme.
- Recommended & executed key marketing initiatives – Blog / TV Show / Chat in pre-launch & launch phases.
- Mass recruited Portuguese & Spanish call centre staff. Used telemarketing on deposit.
- Created impactful local promotions, such as special free-roll bonuses.
- Reported effectively throughout migration, measuring & communicating success.
