Business Analytics
Analysis is Key
Our highly qualified business analysts have been analysing online gaming data for over a decade and we have the most sophisticated player tracking technology in the industry. The ability to extract and analyse pertinent information will help you to build the kind of structures and knowledge base that will better target your offering, promotions and other marketing activities.
Dragonfish wants to assist you in increasing First Time Deposits and widening the gap between Cost per Acquisition (CPA) and Customer Lifetime Value (CLV). Our proven early identification of high rollers via statistical modeling has transformed many of our partners’ businesses already and as a veteran department in the online gaming industry, our analytical capabilities are unparalleled.
We can provide you with a unique and comprehensive range of services and solutions such as:
- Statistical modeling and optimisation (based on more than 400 regressions)
- Operational risk management
- Economic analysis
- Market research
- Direct marketing
- Product analysis
- Payments optimisation