888 Announces Agreement with Tower Torneos International
888, one of the world’s most popular online gaming entertainment companies, announces that it has signed a white label agreement with Tower Torneos International (“Tower Torneos”), one of Latin America’s leading poker brands. Under the terms of the agreement Tower Torneos’ poker offering will use the innovative and unique 888 poker platform and will be supported by 888’s operational capabilities.
888 and Tower Torneos will work together to develop a series of bespoke online games relevant to the Latin American market with the partnership expected to deliver a significant amount of new players going forward to strengthen 888’s poker liquidity further.
Tower Torneos is one of the leading Latin American facing poker rooms specializing in innovative online and offline tournaments. Their land based tournaments are run across Latin America and are offered exclusively to its online players and their strong media deals in Latin America have allowed it to maintain high player acquisition rates.
Gigi Levy, CEO of 888, said:
“This agreement with one of Latin America’s leading poker brands, Tower Torneos, is a further progression in 888’s diversified, multi-channel strategy to grow our customer reach and appeal and to broaden our potential audience significantly. The combination of 888’s global experience and Tower Torneos expert local knowledge will help the partnership achieve regional leadership.”
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Gigi Levy Chief Executive Officer +350 49800
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Notes to Editors
About 888
888.com is headquartered and licensed in Gibraltar with offices in the suburbs of Tel Aviv, Antigua and London. 888’s customer support is available in up to 11 languages – 24 hours a day, seven days a week.
In October 2005, 888’s shares were admitted to the Main Market of the London Stock Exchange.
888.com offers traditional casino products such as blackjack, roulette, craps, baccarat, keno, slot machines, video, and a variety of poker games. Its main poker offering is provided through the Pacific Poker brand which offers ring games and tournaments.
Other offerings include skill games such as checkers, backgammon and arcade games (888.tv) as well as free poker school and other casino games through 888.info.
The Group has its own R&D arm that is based in Tel Aviv and develops proprietary software for exclusive use by 888.com. This enables the Group to evolve continually and develop the software and systems to give customers a state of the art gaming experience. It also provides a full back office management system that is owned and controlled directly by 888. This ensures the company is not reliant on third parties for its software.